How HKC works
Healthy Kids Challenge (HKC) is a nonprofit, dedicated to helping schools, programs, and communities with solutions to support kids and families with making healthy eating and physical activity choices.
Rather than focus on weight, HKC helps kids and families learn healthy choices can be appealing.
Six Healthy Messages Make Teaching and Learning Simple and Fun
- Active Play, Balance My Day
- Breakfast GO Power
- Drink Think
- Fruits & Veggies - Every Day the Tasty Way
- Smart Servings
- Snack Attack
With the motto of Eat, Move, Enjoy Balance™ and best practices, HKC puts a successful twist on healthy.






