Corporate Initiatives

As a national sponsor of Healthy Kids Challenge, CIGNA is truly a leader in wellness for kids and families. CIGNA has joined with Healthy Kids Challenge to develop and co-brand programs that drive behavioral change among elementary age kids and their families in an effort to increase healthy eating choices and physical activity.

HKC-CIGNA initiatives are reaching KidLinks™ everywhere they live, learn, work, and play! Use the following links to learn more about:

• HKC-CIGNA Foundation Showcase Schools - Schools across the U.S. are receiving HKC Assistance and showcasing best practices
• HKC-CIGNA Making Strides Schools - Regional  CIGNA offices are dedicated to supporting HKC assistance in schools
• As a presenting sponsor, CIGNA has helped make an impact by supporting Healthy Kids Dance for Health™, a healthy dance fundraiser, and for the school raising the most funds, a Day of Dance with Sabrina Bryan, HKC Spokesperson, Cheetah Girl, and Dancing with the Stars and BYou celebrity
• Fit and Fun Family Toolkits - tools for health care professionals and  employers reach out to hundreds of thousands
• Walk Through the Pyramid™ events including the 2009 and 2010 Disney Marathon presentations
• Ready, Set, Cook, and Eat events

To help educate families about healthier drinking habits, Healthy Kids Challenge partnered with Nestlé Pure Life to begin an initiative, Nestlé Pure Life Pledge. In just three weeks, Nestlé Pure Life successfully reached its goal of encouraging 10,000 families to swap one sugared beverage a day for water, eliminating over 1 billion calories from American’s diets in 2010!

The pledge isn't over yet! We challenge you to help us keep the momentum going and encourage your friends, extended family and neighbors to also take the pledge. Let’s see how many more families we can help make the swap in 2010.

Healthy Kids Challenge is proud to have partnered with Nestlé Pure Life. Thanks to the success of the Nestle Pure Life Pledge benefiting our organization, $50,000 has been donated so far to help in our fight against childhood obesity.
 

Del Monte is a leader in the food industry making a difference in the market place with tasty, nutritious and family friendly food products. As our Partner in Health, Del Monte is helping us find solutions for families to eat, move and enjoy a healthy balance with the following efforts:

• Stirring Up Health™  - As the featured sponsor, Del Monte supported the HKC 8th annual nationwide recipe contest for 7th and 8th grade students. Entrants created or modifed recipes to make them more healthy and set individual goals. From start to finish this was an interactive learning opportunity. The recipe contest categories: snack, make-ahead breakfast, and meal side dish, included a Del Monte canned fruit, vegetable or tomato as a primary ingredient. To learn more about Del Monte, visit www.delmonte.com\solutions .

• My Healthy Challenge  - Via an electronic newsletter, families, schools and youth groups are “challenged” to adopt healthy habits. Those that report their success stories are eligible to be showcased on the Healthy Kids Challenge Web site and be entered in a random drawing for prizes that include products from Del Monte.

“Del Monte nourishes families, and enriches lives every day. That is why we are proud to partner with the Healthy Kids Challenge to encourage kids to use fruits, vegetables and tomatoes in preparing great-tasting and easy-to-make healthy meals that the whole family can enjoy together.” Carlos M. Cojulun, Senior Brand Manager, Del Monte Foods

Del Monte Foods is one of the country's largest and most well-known producers, distributors and marketers of premium quality, branded food and pet products for the U.S. retail market, generating approximately $3.6 billion in net sales in fiscal 2009. With a powerful portfolio of brands including Del Monte®, S&W®, Contadina®, College Inn®, Meow Mix®, Kibbles 'n Bits®, 9Lives®, Milk-Bone®, Pup-Peroni®, Meaty Bone®, Snausages® and Pounce®, Del Monte products are found in eight out of ten U.S. households. The Company also produces, distributes and markets private label food and pet products. For more information on Del Monte Foods Company (NYSE: DLM) visit the Company’s website at www.delmonte.com.

Del Monte. Nourishing Families. Enriching Lives. Every Day.™

There has been a dramatic increase in childhood obesity in the United States during the past 20 years. In response to this, Mission Foods, one of the leading tortilla manufacturers in the US, is partnering with Healthy Kids Challenge to educate moms on how to create easy, nutritious recipe ideas in order to combat the growing epidemic of childhood obesity.

With support from Mission Foods, HKC has been able to reach KidLinks™ through:

• Healthy Kids Dance for Health™ 2008 event 
• Stirring Up Health™ 2008-2009 co-sponsor, an annual nationwide recipe contest for 7th & 8th grade students
• Food Network's 2008 Fun and Fit as a Family, offered as a healthy family event at the South Beach Wine and Food Festival

“Mission aims to increase awareness about the importance of physical activity and nutrition by joining with HKC to support its objective of helping students make a healthy difference in their lives,” said Tom Gray, Senior Brand Director for Mission Foods. “We recognize the value of providing busy moms with a variety of tortilla products that will meet their need of creating delicious and healthy meals for their families.”

Visit Mission Foods’ Web site www.missionmenus.com and click on “Tips and Tricks” to hear Sabrina Bryan, HKC's national spokesperson, discuss the importance of healthy eating and learn some of her favorite healthy recipes.

Since its beginning in 1919, Cabot Creamery Cooperative has been dedicated to family and promoting community involvement. In fact, today 1400 farm families of Agri-Mark, the Northeast's premier dairy cooperative, own Cabot, which is best known as makers of "The World's Best Cheddar." For additional information on Cabot Creamery, their education programs, recipes and more, visit www.cabotcheese.coop .

The partnership with Cabot Creamery is helping HKC reach KidLinks™ in ways that are AWE-some (appealing and fun, welcoming and inviting, easy and simple):

• Stirring Up Health™ 2008-2009 co-sponsor, an annual nationwide recipe contest for 7th & 8th grade students
• Food Network's 2008 Fun and Fit as a Family, offered as a healthy family event at the South Beach Wine and Food Festival

“We love that HKC promotes healthy eating by encouraging students to create healthy recipes and practice cooking skills with its Stirring Up Health™ recipe contest – these are skills that will last these students a lifetime,” said Sara Wing, Dietitian and Health Programs Manager for Cabot Creamery. “Cabot has been educating teens and pre-teens on healthy eating and building strong bodies for over a decade and partnering with HKC on this program was a natural fit.”