|
Healthy Kids Challenge Teams up with Field Trip Factory
Chicago, IL. – February, 2008
– Healthy Kids Challenge and Field Trip Factory recently formed a partnership that offers robust, relevant and health-focused programs for children in schools, extracurricular programs and community-based groups across the country.
“This partnership will strengthen our connection with communities,” says Susan Singer, founder of Field Trip Factory (FTF). “Together, we can influence children’s healthy decisions and really have an impact that lasts a lifetime.” Vickie James, RD, LD, founder and director of Healthy Kids Challenge (HKC) adds, “This collaboration truly raises the bar in guiding communities to make healthy living a habit for kids and their families.”
Learning that Works
Since 2001, FTF has been offering hands-on learning programs for kids that turn communities into classrooms. These free field trips support basic classroom curriculum and important life skills while engaging and entertaining at age-appropriate levels. Trips focus on topics of health and wellness, animal welfare, auto safety, sustainability and the environment, literacy and more. “It’s been proven that applying learning in real-life situations increases retention as much as 85% and has direct impact on attitudes and behavior,” explains Singer.
Healthy Kids Challenge (HKC) is led by a team of registered, licensed dietitians who have dedicated their careers to creating and implementing community programs which highlight wellness through sound eating habits. “We’ve always looked at current-day practices and used those to address local wellness issues in schools and community-based groups,” says Vickie L. James, RD, LD, Healthy Kids Challenge director. “Now, in working with Field Trip Factory, we’ll provide increased opportunities for meeting the health needs of children.”
Combining HKC’s successful multilevel approach of assistance to schools, programs and communities with FTF’s expertise in experience-based education and engaging activities will result in more opportunities for kids in any community to learn about healthy choices. Specifically, this partnership can provide experiences that motivate and guide children toward integrating wise eating habits and physical activity into their daily lives. “Together, we’ll offer programs built on community resources that stress how good eating and exercise should be part of your lifestyle,” says Singer. “We’re working together to fight the negative trends. Children who enjoy a healthy lifestyle improve their quality of life and reduce risks of chronic disease right now as well as later in life.” With childhood obesity rates skyrocketing, it’s crucial to help today’s youth learn to lead healthier lives, regardless of whether they are themselves.
KidLinks™ Welcome What is a KidLink™? These are adults who have the opportunity to be a role model and influence the choices children make about eating and staying active. A KidLink™ might be a parent, teacher, school staff member, coach, club or troop leader, or a community or faith-based youth leader. “Our focus is on any adult influencers of children that can help them make healthy decisions about eating and physical activity,” says James. FTF and HKC assist KidLinks™ with educational materials, support and guidance to help them share advice with the children they influence, as well as for their own personal health and wellness. “Working through KidLinks™ has several benefits,” Singer points out. “Together we will be able to influence healthy decisions in the community as a whole and strengthen the messages of good health that children receive.”
Do-It-Yourself Programs Teachers and other KidLinks™ will find many opportunities to combine the educational field trips offered by FTF with the pre- and post-trip materials provided by HKC. “We want to let people know about the quality resources available,” says James. “The best way to find out what we offer, and what Field Trip Factory offers, is to review the Web sites and see what addresses your specific needs.” Information on each organization and the programs they offer, including how to get started, is available online. For FTF, visit www.fieldtripfactory.com, and for HKC, visit www.healthykidschallenge.com.
Healthy
Kids Challenge – AstraZeneca
Back-to-School
Campaign Motivates Children and Parents to Embrace “Habits
for Health”
Dighton,
KS. and Wilmington, DE. - September 10, 2007
– Beginning this month, a new educational campaign
will teach children ages 6-12, healthy habits both at
home and at school. Through a partnership with Healthy
Kids Challenge and AstraZeneca, “Habits for Health”
will provide 250 schools, as well as students’
families, with resources and support tools that promote
healthy eating and physical activity. As part of the
campaign, a fun and unique interactive contest called
Ready, Set, Cook and Eat will be held at two
lucky elementary schools to encourage children to eat
better. “Habits for Health” will also help
children and families understand a common medical condition
known as gastroesophageal reflux disease (GERD).
“Nutritious
meals, portion control, and physical activity are fundamentals
of living a healthy lifestyle,” said Vickie James,
registered and licensed dietitian and director of Healthy
Kids Challenge. “Our goal is to empower schools
and families to make healthy behavior a priority and
to help children integrate these habits into their everyday
routines.”
Embracing
healthy habits has benefits beyond fighting childhood
obesity. Healthy eating and physical activity can help
fight common childhood diseases such as asthma and diabetes,
and may even reduce symptoms of GERD. The exact prevalence
of GERD in children is unknown. However, GERD can lead
to potentially serious complications like failure to
thrive and erosive esophagitis in children. There are
very few studies in the medical literature reporting
the frequency of GERD symptoms in children. In one study,
researchers estimate children ages 3-17 years old reported
GERD symptoms roughly 2-8% of the time.
Acid
reflux occurs when the lower esophageal sphincter (the
valve separating the esophagus and stomach) does not
close properly, allowing acid to back up into the esophagus.
Almost everyone has occasional heartburn, but if these
symptoms occur two or more days a week, it may be a
sign of GERD. GERD is a chronic condition resulting
from the backflow of stomach acid into the food-pipe
(esophagus) that may lead to more serious medical conditions
including failure to thrive and esophageal inflammation
if left untreated. Symptoms in children with GERD may
vary according to age. In addition to heartburn, children
with GERD may experience sour or bitter taste in the
mouth, difficulty swallowing, weight loss, vomiting,
regurgitation and abdominal pain.
“With
childhood obesity on the rise, it’s no surprise
that we’re seeing GERD in young children more
than ever before,” said Dr. Robbyn Sockolow, a
pediatric gastroenterologist in New York City. “Unfortunately,
the symptoms of GERD can significantly limit children’s
daily activities, such as participating in afterschool
hobbies. It’s important that parents and kids
know the role healthy eating habits play in managing
this condition.”
Ready,
Set, Cook and Eat will be held at two elementary
schools in Orlando and Kansas City. Three teams of four
(kids ages 6-12 and adults together) will be given a
“SURPRISE” grocery sack of food supplies.
Each team will have limited kitchen equipment and approximately
30 to 40 minutes to prepare a tasty, appealing, nutritious
food item from their ingredients. The grocery bags given
to the teams are staged with an outcome in mind (snack,
breakfast on-the-go, entrée, etc.)
In
addition, pediatricians and gastroenterologists will
be on hand at the events to provide health information
and answer questions.
For
more information about GERD, tips for GERD-friendly
foods for the whole family, and to learn about the “Habits
for Health” campaign, please visit www.healthykidschallenge.com.
Healthy
Kids Challenge is a national non-profit organization
with the mission to use everyday ways to guide schools,
communities, and programs in creating solutions to help
kids and families Connect Health
And Needs, Get
Excited (C.H.A.N.G.E). In 2003-04,
Healthy Kids Challenge was the recipient of the American
Dietetics Association Anita Owen award for the Most
Innovative Educational Program. That same year, Vickie
James (R.D, L.D.) was honored by the ADA Foundation
as the national recipient of the Award for Excellence
in Community Dietetics. Since 1998, Healthy Kids Challenge
has been making healthy eating and physical activity
CHANGE a success by using a “start where you are”
approach, an “every day” process for change,
and making familiar environments where kids and families
live, learn, work, and play FUN and HEALTHY!
AstraZeneca
is a major international healthcare business engaged
in the research, development, manufacture and marketing
of prescription pharmaceuticals and the supply of healthcare
services. It is one of the world's leading pharmaceutical
companies with healthcare sales of $26.47 billion and
leading positions in sales of gastrointestinal, cardiovascular,
neuroscience, respiratory, oncology and infection products.
AstraZeneca is listed in the Dow Jones Sustainability
Index (Global) as well as the FTSE4Good Index.
In
the United States, AstraZeneca is a $12.44 billion healthcare
business with more than 12,000 employees. For nearly
three decades, AstraZeneca has offered drug assistance
programs side by side with its medicines, and over the
past five years, has provided over $3 billion in savings
to more than 1 million patients throughout the U.S.
and Puerto Rico. AstraZeneca has been named one of the
“100 Best Companies for Working Mothers”
by Working Mother magazine and is the only
large pharmaceutical company named to FORTUNE
magazine’s 2007 list of “100 Best Companies
to Work For”. In 2006, for the fifth consecutive
year, Science magazine named AstraZeneca a
“Top Employer” on its ranking of the world’s
most respected biopharmaceutical employers.
For
more information about AstraZeneca, please visit: www.astrazeneca-us.com
For
more information about GERD please visit: www.GERD.com
or for information on pediatric GERD visit www.HealthyKidz.com
Healthy Kids Challenge Develops Cutting Edge Course for
Kansas State University Students Thanks to a Grant from
Sunflower Foundation
Dighton, KS. – August
14, 2007 - Healthy Kids Challenge has been
provided a grant from the Topeka-based Sunflower Foundation:
Health Care for Kansans. The $44,000 grant
to Healthy Kids Challenge, a Kansas-based nonprofit
focusing on healthy eating and physical activity solutions,
is to develop and launch a new, innovative online course
for seniors in the Coordinated Undergraduate Dietetics
Program at Kansas State University. This grant project,
and HKC is led by Vickie L. James, RD, LD, a KSU alum,
and graduate of the dietetics program herself.
Why is This Important?
- Recent
testimony from the Association of State & Territorial
Public Health Nutrition Directors to the Future Practice
and Education Task Force of the American Dietetic
Association, the following statement: For entry-level
dietitians, additional skills will be needed. “We
expect an explosion of community-based interventions
in the future.”
-
New graduates in dietetics show a growing interest
in community practice but indicate limited knowledge
and skill development at the entry level.
WHAT: Communication Competencies
in Dietetics Practice
WHEN: Begins Fall semester, August 2007
WHERE: Course is being taught through K-State Online
WHO: Seniors in dietetics will take a 1 credit hour
course with a 30 hour practicum
Roni Schwartz, MBA, RD, LD, Course Instructor
and Director of the Coordinated Undergraduate Program
states, “The new course will teach students how
to develop and present effective messages of health
and wellness to specific community audiences, from school
children to senior citizens, teens, and more.”
According to HRIMD Department Head,
Dr. Deborah Canter, PhD, RD, LD, “I’m convinced
the inclusion of this course and practicum will place
dietetics graduates at Kansas State University in the
lead in promoting health and wellness across the state
of Kansas and beyond.”
BYOU,
B Healthy…..Sabrina Bryan Teams up with Healthy
Kids Challenge
Wichita,
KS. – March 13, 2007- Healthy Kids Challenge,
a leading non-profit organization dedicated to guiding
schools and community programs using easy educational
strategies for kids and families, is teaming up with
young adult actress and singer Sabrina Bryan to promote
how fun and easy being YOU and being healthy can be!
Bryan, one of the lead actresses in Disney Channel’s
hit movie, The Cheetah Girls, has her own initiative
called BYou.
The Byou message is to be happy and healthy
by embracing a healthy and active lifestyle. BYou
is a dance-fitness video for kids and is also a CD Soundtrack.
“I’m really excited about being a part of
the Healthy Kids Challenge,“ Bryan said. “The
Healthy Kids Challenge global approach to healthy habits
fits with embracing who you are. You don’t have
to be great at sports to be healthy or give up all your
favorite foods either. Healthy Kids Challenge provides
easy to follow ideas to make it simple for kids and
families to live a balanced lifestyle,” she continued.
Before
childhood obesity became front-page headlines, Healthy
Kids Challenge was applying strategies to establish
healthy habits for kids in schools 8 years ago. Now
the organization has grown to over 2000 schools in all
50 states. Their work also includes corporations, worksite
wellness, and community programs.
Vickie
James, R.D., LD, director of Healthy Kids Challenge
said, “We’re really excited about Sabrina
and her efforts with young people. She’s a bundle
of energy and will provide the motivation to be more
active while offering encouraging messages that all
foods can fit in a healthy balanced lifestyle.”
Bryan emphasizes the need to bring practical tools to
support kids, moms and dads, to all environments where
kids and families live, learn, work, and play.
“It’s
one thing to tell kids to eat better or to move more.
It’s another to actually show them, and work right
along side them, and that’s what we’re doing
with BYou and Healthy Kids Challenge,”
added Bryan.
“I
would love to see every school and community youth program
in the nation Take the Challenge with HKC,”
said James. “Sabrina is going to help us make
that possible.”
More
information can be found at www.healthykidschallenge.com/byou.php.
$2.3
Million Grant to Make a Difference for Kids
Williamsburg, VA. – December
30, 2005 – The Williamsburg Community
Health Foundation has taken a stand for the children
in their hometown. Standing next to this progressive
Foundation is Healthy Kids Challenge, a national nonprofit
organization, led by a team of registered, licensed
dietitians that serve as leadership for healthy change,
guiding schools and community programs from coast to
coast.
“This is not about pulling all
vending from school hallways and expecting that to magically
provide better health to students, nor is it about schools
being responsible for fighting the obesity epidemic
alone. This initiative is about collaboration, creating
a healthy school environment that supports students,
staff, and families and makes it easier for everyone
to practice a healthier lifestyle”, states Vickie
L. James, registered and licensed dietitian, and Director
of Healthy Kids Challenge. HKC will be leading the effort
for school and community change over the next three
years, joined by an enthusiastic and committed community
coalition and a team of expert evaluators.
S.H.I.P (School Health Initiative Project),
will take place throughout the school district and community,
following Centers for Disease Control and Health Promotion’s
recommended Coordinated School Health model approach.
With a design that adds more minutes of motion and activity
during the school day, healthier a la cart options in
the cafeteria, parent, student, and staff involvement
to set personal and team goals, and additional community
programs, Williamsburg is making a long range commitment
to their children and the future of their community.
WJCC (Williamsburg James City County)
Superintendent, Dr. Gary Matthews adds, “It’s
the business of schools to remove barriers to learning.”
The goal of the wellness plan is to bring about cultural
and lifestyle changes in the daily lives of students,
staff, and community. Focusing these changes at school
is a natural since most youth and many adults spend
a high percentage of time at school, or in school related
functions.
While this school health initiative
has a strong financial basis to get it up and running,
the goal is to create capacity and sustainability so
that these changes provide new norms in the schools
and outreach into the community at large. “We
hope this initiative will serve as a model for replication
across the country. Small simple changes that can be
applied anywhere and everywhere are what will make a
difference”, offers Ms. James in an address to
the WJCC administrative faculty.
Schools
Take the Challenge of Service
Wichita,
KS. - December 2, 2005 -Two schools provided
an amazing response to our Wednesday WOWS newsletter
plea Take the Challenge of Service for Hurricane
Katrina disaster support!
Blue
Mountain Elementary West, Friedensburg, PA.,
used an existing school service program to contribute
assistance for hurricane victims in dire need.
KidLinks run a Dress Down to Help Others
program each month. School faculty/staff who want to
participate donate $5.00 to “dress down”
on Fridays during the month. The collected money is
sent to a worthy organization or charity.
During
September the American Red Cross was chosen and faculty/staff
joined forces with the PTA who also collected at the
Back to School Night event for hurricane
relief. School community spirit was evident as KidLinks
came together for this special cause!
Bethesda
Elementary, Atlanta, GA., gathered students,
teachers, staff members, and the PTA together to give
of their time, talents, energy and monies.
In only 10 days they accomplished the following:
- Mardi
Gras beads were sold, raising over $3600 for the American
Red Cross.
-
A canned food drive filled over 100 boxes for victims.
-
Staff members donated time to the Salvation Army relief
efforts.
-
A faculty member and family traveled with relief boxes
to the disaster areas.
Bethesda
Elementary continues to provide meals, clothing and
school related items for hurricane families relocating
to their school.
Healthy
Kids Challenge applauds the efforts of Blue Mountain
Elementary West and Bethesda Elementary! In response,
HKC will also provide a donation to the American Red
Cross.
Kansas
Kids C.A.N.
Wichita,
KS. – November 28, 2005 - Kansas kids
are battling rising obesity rates just like the rest
of the nation. Now, fighting the battle became easier
thanks to a three year grant provided by the Sunflower
Foundation: Health Care for Kansans, a Topeka-based
philanthropic organization with the mission to serve
as a catalyst for improving the health of Kansans.
The
three year grant, led by Healthy Kids Challenge and
in partnership with the Pioneer Health Network, is helping
connect local hospitals, programs, and schools to make
a healthy difference. Recipients of a grant in 16 area
counties will receive resources and hands-on training
to help Kansas Kids Connect Activity
and Nutrition (C.A.N.)!
The
vision for “Kansas Kids C.A.N.” is to add
or enhance a nutrition and physical activity component
to existing kid’s programs and schools without
creating a great need for extra time, resources, or
funding. Leaders from 24 kids programs attended the
first Kansas Kids C.A.N. Workshop, “Teaming Up
for Kids!” where they practiced fun activity ideas
and use of the resources. These first year programs
also brainstormed actions to share their resources and
use mentoring to help other community kids programs
Connect Activity and Nutrition.
Here
is what participants had to say about the workshop:
 |
| Kansas
Kids C.A.N. Workshop Participants |
"I
think this is a GREAT program! It exceeded my expectations!
"
"Wow, what an amazing collection of materials!
We should be able to make a difference with these
resources!" Principal
"Great seminar! This program will make a difference
in the lives of our children and their future!"
Nurse Practitioner
"I was unsure how a library setting would work
under this grant. It is doable!" Community
Librarian
"This is a great program and I’m proud
that I am getting involved."
Why You Should Care: These programs will make
huge contributions to the future of their communities,
not only impacting quality of life and health care costs,
but also in bringing people together for a fun, healthy
cause.
Healthy
Kids Challenge Participates in Prestigious Institute
of Medicine Symposium
 |
| Names
from left to right; Disa Rice, Claudia Hohnbaum,
Sherrie Kisker, Vickie James, Carolyn Barry |
Wichita,
KS. - June 27/28, 2005 - More than 100 people
from 20 states and Washington, D.C., joined together
at the Hyatt Regency Hotel in Wichita, Ks., June 27th
and 28th to discuss solutions for childhood obesity.
The conference was the first of three regional meetings
initiated by the prestigious Institute of Medicine.
The
Institute of Medicine (IOM) is part of the National
Academy of Sciences and is an adviser to the nation
on health related subjects. In the fall of 2004, the
IOM produced a report called “Preventing Childhood
Obesity: Health in the Balance”.
Healthy
Kids Challenge was well represented at the invitation
only conference of leaders that focused on healthy change
solutions in schools. Director, Vickie L. James, R.D.,
L.D., and Assistant Director, Claudia L. Hohnbaum, M.A.,
R.D., L.D., were not only participants in the regional
symposium, but, Ms. James was honored with the opportunity
to provide day two opening remarks by reviewing key
points and lessons identified from the previous day's
speakers. "There is a disconnection between knowledge
and action when it comes to making healthy lifestyle
choices. Wellness is an attitude we must develop by
teaching simple, every day ways to help kids and families
enjoy making healthy living a habit.", said Vickie
L. James, R.D., L.D. in her opening address.
HKC partners from across the Midwest region were also
in attendance including, Platte County Health Department
and Siegrist Elementary, Platte City, MO.; Tulsa OK.
Public Schools; University of Colorado School of Pharmacy,
Denver, CO.; and Oliver Foundation, Houston, TX. The
HKC Platte County, Missouri initiative was part of a
panel sharing success stories for integrating healthy
eating and activity into the school environment. "With
family and school time being pulled in so many different
directions, it's easy to lose sight of the really important
issues……quality of life for our kids”,
shared Carolyn Barry, Principal, Siegrist Elementary.
Dr.
Jeffrey Koplan, former director of Centers for Disease
Control and Prevention, and current chair of the IOM
Committee on Prevention of Obesity in Children and Youth,
Emory University, Atlanta, GA., reminded the eager and
concerned audience that this is going to take time and
that there is no quick fix. Truly understanding Dr.
Koplan’s message and vantage point working with
the public, Platte County Missouri Health Educator,
Sherrie Kisker reiterated, “It is essential that
families, schools, and communities are all engaged in
working together to create a healthier environment for
our children.”
“One
step at a time, we can make a difference today, for
tomorrow.”
Healthy
Kids Challenge Takes Unprecedented Steps Forward by
Teaming with CIGNA to Address Childhood Obesity
The
joint effort will provide nutrition and fitness guidance
to schools, employers and physicians.
Philadelphia,
PA, October 21, 2004 –Healthy Kids Challenge
announced today a three-year collaboration with CIGNA
HealthCare to develop and implement programs with CIGNA
that drive behavioral changes in many important settings.
Vickie
James, director of the Healthy Kids Challenge said,
"CIGNA and the Healthy Kids Challenge are teaming
to set the standard for the way health professionals,
schools, and families work together to battle the childhood
obesity issue."
CIGNA
will sponsor up to 100 schools to participate in the
Healthy Kids Challenge beginning in Philadelphia, Cleveland,
Atlanta, Houston, Dallas and Richmond. In addition,
CIGNA and Healthy Kids Challenge will provide physicians
with information and tools to lead the way for change
that supports healthy eating and physical activity habits.
In recognition of the importance of making a healthy
difference everywhere kids and families live, learn,
work, and play, CIGNA will also offer a Healthy Kids
Challenge for Employers program. The employer-based
program will be piloted with CIGNA employees in early
2005.
The
need for healthy change is great. According to Centers
for Disease Control (CDC), there are nine million overweight
children in the United States, a number that has tripled
over the past 25 years.
According
to Dr. Lorna Friedman, senior medical director, CIGNA
HealthCare, “obesity is becoming an epidemic in
this country and today’s children are one of the
most at risk populations. Our collaboration with the
Healthy Kids Challenge enables us to expand nutrition
and fitness messages through multiple vehicles and help
address is growing health concern. ”
The
Healthy Kids Challenge is the nationally recognized,
award winning nonprofit organization offering a multi-level
approach of assistance to schools, programs, and communities
to create healthy eating and physical activity opportunities
EVERYWHERE kids live, learn, work and play.
As
a Business of Caring, CIGNA (NYSE: CI) provides employers
with benefits, expertise and services that improve the
health, well being and productivity of their employees.
Serving millions of customers, clients and members in
the United States and around the globe, CIGNA's operating
subsidiaries offer a full portfolio of medical, dental,
behavioral health, pharmacy and vision care benefits
and group life, accident and disability insurance. CIGNA's
international operations also offer health care coverage
for expatriate employees. For more information, go to
http://www.cigna.com
Healthy
Kids Challenge Receives National Dairy Council Nutrition
Education Grants
June
9, 2004
Healthy
Kids Challenge recently received two regional/state
level grant awards, one for Kansas and the other for
Oklahoma!
The
National Dairy Council’s Nutrition Education Grant
program addresses America’s low calcium intake
and supports the consumer education program,”3-A-Day
of Dairy.” Organizations or individuals are awarded
grants for developing nutrition education programs to
empower kids to be advocates for healthy eating, an
active lifestyle and a healthy weight.
The
HKC grant project is called “Dairy Dazzling Calcium
Carnival” and will provide child educators a user
friendly, fun way of teaching the 3-A-Day of Dairy message.
Six stations will feature carnival games, such as “3-A-Day
Bone Bingo” and “Milk Bottle Toss.”
The games will be designed to include active play, cooperative
learning, and teamwork. The project design is such that
the games can be set up in a gym, cafeteria, or playground
for a special event, as well as used independently for
teaching modules in a classroom or program setting.
“We’re
very excited to have the privilege of receiving not
one but two of the grant awards and look forward to
working with schools in Kansas and Oklahoma to further
the 3-A-Day message. HKC has a very strong working relationship
with Midwest Dairy Council and the National Dairy Council
as well. Partnerships with organizations such as these
are what help us make a true difference for kids!”
said Vickie L. James, RD, LD, and director of Healthy
Kids Challenge.
Healthy
Kids Challenge Receives Recognition Grant from the Kansas
Health Foundation
May
14, 2004
Recognition
Grants support grassroots organizations across the state
promoting health in Kansas. The Kansas Health Foundation
awards grants in three major funding categories: children’s
health, leadership, and public health.
Healthy
Kids Challenge plans to establish a Kansas state model
school with exemplary fitness and nutrition education
for children and their families. This will be accomplished
by the joint organizations of Healthy Kids Challenge
(HKC), based in Kansas, a nonprofit organization dedicated
to guiding schools and community programs in taking
action steps to make healthy living a habit; and Project
Fit America (PFA), a nonprofit organization that administers
academic programs to schools to develop cardiovascular
health and lifetime fitness education.
This
is the first time that two national nonprofit organizations
such as HKC and PFA have collaborated in such a way
to further the potential outcomes of health benefits
for kids and families. The program will be implemented
at Scott City Elementary, Scott City, Kansas. The unique
design will address such issues as self-esteem, positive
body image, healthy eating, fitness as fun, and utilize
state of the art fitness/playground equipment; as well
as healthy changes in message and policy for physical
activity and healthy eating within the school environment.
Cooking
Light
Partners with Healthy Kids Challenge To Provide Healthy
Habits for America’s Youth
| For
Immediate Release 4/26/04 |
Contacts:
|
Lori
Rosen
Arlyn Davich
212.255.8455 |
Birmingham,
ALA -- Healthy Kids Challenge (HKC), the nation's leading
school-based health initiative, and Cooking
Light, the world's largest and most popular
healthy living magazine, have joined forces in a unique
partnership to encourage children and their families
to make healthful eating and physical activity a lifetime
habit.
The
extended partnership between Cooking Light
and HKC grew out of a successful pilot program, which
included in-school programs and educational programming
at a series of community events.
Healthy
Kids Challenge's flexible, "start where you are"
program provides creative ideas and resources for making
healthy living fun and easy. HKC targets three actions
for ongoing change: building skills for making healthy
eating and physical activity choices; increasing opportunities
to make healthy choices; and linking schools, programs,
communities, families, and kids in partnerships. The
credibility and wide reach of Cooking Light,
through its monthly publication, active web site and
ongoing programs, plus its database of thousands of
kitchen-tested recipes, provide additional resources
and opportunities for the program to grow and affect
more Americans.
This
long-term partnership comes at a pivotal time:
- Obesity
among children has reached epidemic proportions, with
an estimated 8.8 million children and adolescents
ages 6-19 considered overweight or obese, which translates
to 1 in 5 children being overweight.
- As
funding in schools is cut across the country, time
for physical activity, physical education, recess,
and intramural and competitive sports programs are
hit hard, providing fewer opportunities for children.
- Schools
find it challenging with limited time, staff, and
budgets to provide healthy school meals, compete with
outside vendors, and provide sufficient healthy eating
education.
“The collaboration between Cooking
Light and Healthy Kids Challenge allows
us to make an impact in teaching healthy lifestyle habits
at an early age, through school programs, public awareness
campaigns and educational seminars,” said Chris
Allen, Publisher. “We are pleased to take a leading
role in this important initiative.”
“The
obesity problem in America did not happen overnight,
and the “fix” is not easy. Through a strong
national partnership with Cooking Light,
we are able to offer hope and positive results to kids
and families through simple, fun and achievable solutions.
We challenge individuals, families, schools, corporations,
and communities to join us in this cause,” said
Vickie L. James, registered, licensed dietitian (RD)
and Director of Healthy Kids Challenge. “ Our
goal is healthy kids and families by 2010.”
*
* * *
Founded
in 1987, Cooking Light is
the largest food and fitness magazine in the country,
reaching more than 10 million consumers. The magazine
is published by Birmingham-based Southern Progress Corporation,
a subsidiary of Time Inc. Since its inception, the magazine
has consistently achieved record-breaking advertising
and circulation growth. The Cooking Light Web site,
CookingLight.com, attracts nearly a million unique visitors
monthly.
From
its origin with Cooking Light
as a pilot program in 1998, Healthy Kids Challenge has
grown to become an independent, national non-profit
initiative. Its mission is to use every day ways to
guide schools, communities, and programs in creating
solutions to help kids and families C.H.A.N.G.E - Connect
Health And Needs, Get Excited! Based in Kansas, and
led by two registered dietitians, the award-winning
Healthy Kids Challenge has most recently received the
American Dietetic Association’s 2003-04 Anita
Owen Award for Most Innovative Educational Program for
the Public.
Healthy
Kids Challenge Receives National Awards from the American
Dietetic Association
November
2, 2003
The
Healthy Kids Challenge was awarded not one, but two
national awards at the American Dietetic Association
Food and Nutrition Conference and Expo, held in San
Antonio, Texas.
Healthy
Kids Challenge was the 2003 recipient of the Anita Owen
 |
2003
ADA Awards |
Award
of Recognition for Innovative Education Programs for the
Public. This award recognizes the work of Healthy Kids
Challenge, and the program’s contribution to public
education by providing creative and FUN ways to help kids,
families and schools make healthy changes with eating
and physical activity. “Such creative dietitians
and a wonderful program, a privilege to honor them”,
exclaimed Ms. Anita Owen herself, the founder of the award
and a former ADA national president.
In
addition to the prestigious Anita Owen Award, Vickie
L. James, RD, LD, the Healthy Kids Challenge creator
and director, was selected to receive the ADA Award
of Excellence in Community Dietetics, 2003. “
A champion for a championship program best describes
Vickie James’ dedication to helping others develop
a healthier lifestyle that can impact their health for
a lifetime", stated Stella Cash, Past Chairman
of the Board of Directors, American Dietetic Association
Foundation
Healthy
Kids Challenge Receives $50,000 Grant to Help Kids
November
4, 2003
The
Polk Family Charitable Fund, Chicago, Illinois has awarded
a $50,000 grant to Healthy Kids Challenge. The award
is to be used for the continuation and expansion of
HKC national efforts to engage young people in improving
healthy eating and physical activity habits.
“We
hope that this grant will help you reach more people
that may benefit from the Healthy Kids Challenge and
also help attract additional funders.” stated
Howard Polk, Major Grants Committee Chair for the Polk
Family Charitable Fund, in the award letter to HKC director,
Vickie L. James, RD, LD.
“We
are very honored and excited to receive this grant award
from the Polk Family Charitable Fund. The competition
for grant funds is huge, and there are many good programs
out there who are seeking extra grant funds to grow
their cause. I think our success in being awarded the
grant was in part our ability to show how the HKC model
can create healthy change opportunities with a very
large volume of kids, families, and programs for a very
modest dollar amount.” explained Vickie L. James,
creator and director of Healthy Kids Challenge.

For more information about this award-winning program
click here
|